About Danskin NOW

Danskin Now, a diffusion brand of Danskin, has been sold exclusively at Wal-Mart since 2004. The Danskin brand, which is sold at better department and specialty stores, has a 127 year old heritage and was developed in 1882 to provide quality products to support healthy living and an active lifestyle for both women and their family. Using Danskin’s 127 year commitment to style, innovation, and performance, Danskin Now has grown into a key active brand at Wal-Mart. With premium products, Danskin Now offers a mix of function, comfort, style and value so that women and girls are equipped for their day-to-day activities.

The Wal-Mart assortment includes apparel, footwear, fitness equipment, and accessories for both women and girls as well as a selection of traditional dance items for girls. In 2008 Danskin Now partnered with Gabby Reece, fitness and wellness expert, author and mom, the ideal brand ambassador living the Danskin Now lifestyle.

For updates & more information on Danskin Now, please visit us at www.danskinnow.com.